We're already well on our way into 2018. Hopefully, you've already worked out your business plans for this year. If not, keep reading for the best social media marketing tips for 2018.
Company strategies always differ in some form or another but the bottom line is successful small businesses understand they need to adapt to keep up with the ever-changing marketing environment.
Best Social Media Marketing Tips for 2018
Social media consists of platforms like Facebook, blogs, business networks, and more. Social media usage trends have exploded. There were 2.46 billion social media users worldwide in 2017. That's a lot of people you can reach with your business promotions.
It's amazing when you think about how far we've come. We literally have the capability of instantly reaching thousands to millions of people with the push of a button. Think about what that could do for your business. To effectively reach your audience, you must learn to adapt and utilize social media to take advantage of its benefits.
You know, 50 percent of startup businesses fail in the first five years, but it doesn't have to be yours. Let's face it, social media can be exhausting and overwhelming but success definitely has to be on your mind. Thankfully, there are many tools out there to help make life a touch simpler—as far as social media is concerned anyway. If you’re looking to get ahead this year, check out these best social media marketing tips for 2018.
1. Get Online
It’s a misconception to think you don’t need social media to reach your customers. If you haven’t noticed, we’re in the digital era. It’s not going away, whether you like it or not. Managing your own social media, which many startups do, takes time to get the hang of it.
Not surprisingly, Facebook, YouTube, Instagram, and Twitter are among the top social networking sites, according to a report by Statista. If you’re not online, register for your accounts and get started today. After establishing your Facebook business page, you can add your competition to your “Pages to Watch” list and keep an eye on their posting habits.
Interact with your followers! Engage with your followers and with those you follow. Interacting can be extremely time-consuming but you should encourage meaningful communication. Startups should aim to commit to at least an hour or two on social media each day. Larger companies should devote more, and maybe even hire someone to run their social media accounts to continue expanding their reach. Demonstrate to your audience that you acknowledge and genuinely care about their concerns.
3. Automation Tools
This is one that you need to be careful with. Since interacting with your followers requires a chunk of time out of the day, many companies (and individuals) started using a different "solution." The development of marketing automation tools (bots) that automatically interact on the user's behalf seemed ideal when they first emerged.
For example, on Instagram, you could use an app to follow, unfollow, like, and comment for you. However, I don't recommend using an automated tool for this platform unless you're scheduling posts through something like Hootsuite, which still forces you to manually post at the scheduled time. It's really annoying to see automated comments that have absolutely nothing to do with the posted content or comments telling you to DM someone.
4. Video & Image Posts
Video posts attract the most engagement in the social media world. Take advantage of this because this trend won’t be disappearing any time soon. Also, going live is popular when you have something to communicate to your followers while you’re in the moment. By using the live video feature or by posting videos, you’re able to reach your customers on a more personal level by appearing more real and relatable.
5. Your Platforms & Consistency
It's helpful to post on different social media platforms to reach a broader audience. Your potential to reach a wide range of people is absolutely possible by using several platforms. Make certain you post fresh content regularly otherwise it's not beneficial. It's better to be consistent with your posts than to post occasionally. Developing a content marketing strategy is the key to steady growth. A steady stream of users leads to prospects and conversions. Trust us; it's all linked.
6. Content & Hashtags
Design visually appealing content that delivers your marketing message while showing off your company. Never post images if your company doesn’t possess the rights to them. Choose content that flows with your business theme. Combine promotional content and other related content to avoid incessant advertising.
If you want to reach users beyond your followers; use hashtags. Research popular hashtags, and try to select some hashtags that are less popular too. Create a document with a combination of hashtags relevant to the content your post. Hashtags can be used across multiple platforms. If you would like to know the relevance and popularity, Hashtagify.me is a great place to start.
7. Advertising Campaigns
Before you pay for an advertisement, clearly outline your business goals. When a Facebook campaign doesn't generate any true leads; often the culprit is because they didn't target the right audience. Narrow your target audience but not to the point your potential prospects significantly diminish. Also, images and videos always pull more engagement than full-text ads. Always test out a campaign for a few dollars a day before you spend anything significant. I've had great success with spending as little as $2 per day. If it goes well, then increase your budget.
8. Track Your Engagement
Take advantage of the numerous tools for tracking your social media marketing engagement. Most platforms give you the ability to monitor the engagement between your followers and your page. You can determine the best types of content to post and how it compares to your competition. Tools, like Google Analytics, help you track the engagement between your social media and your e-commerce website. Google Analytics can track your visitors after they leave your social media page and enter your sales funnel on your website.
9. Team Up for a Contest or Challenge
Consider hosting giveaways, contests, or challenges (like a yoga challenge on IG) to encourage interaction while gaining followers and promoting your business. Users participate in the challenge that requires them to follow the hosts and sponsors for an opportunity to win a prize. You're looking for interaction from real people, something you won't gain from people using automated tools for posting.
Social Media Marketing Success
Finally, if something isn't working the way you want it to, research trends and pay attention to the data. Look around at what's working for others, and modify it so that it works for your business. Reach out to others, ask questions but don't give up because success can be yours. When you learn how to use the best social media tips, the possibilities are limitless. If you need a social media marketing expert, contact us for a free consultation, today!